Sometimes we mentally filter out useful data out of sheer habit. I do. Today I realized that I can use plain ol’ Google to do an instant check on the search results for a product idea, without even having to visit the Google Keyword tool. Allyou have to do is visit Google, start typing, and as soon as something sensible comes up Google lets you know the search volume before you even press Enter. It’s product research without even finishing a Google search!